Coronavirus has impacted everyone, and the wine industry is no exception. As wineries, bars, and liquor stores were forced to close or reduce their hours, consumers turned to other methods of purchasing wine. The direct to consumer channel saw a massive increase in sales, with 1 million more cases of wine shipped to consumers in the first half of 2020 than had been shipped in the same period in 2019, a 29% increase.
With the closing of brick-and-mortar wine retailers, consumers turned to order wine straight to their door, and actually bought more than they had in previous years. In the first 6 months of 2020, consumers spent $222 million more on wine than they more than they had in the first half of 2019. Wineries in the Sonoma region were some of the biggest beneficiaries of this increase of DtC sales, adding 290,000 cases shipped and $71 million in additional revenue. This is an incredible success for the wineries, especially at a time when many other industries are struggling.
What does this mean for your business?
People are buying more wine and if you are in the wine industry this is great news. There is an real. opportunity to profit off of this increase of sales, but only if your business is able to adapt and respond to the changing demands of consumers. Temporary staff is a great tool for companies that require flexibility. You may be understaffed in forklift drivers and order pickers one week but need quality assurance workers the next. Instead of letting your company’s productivity suffer, hire temporary staff when needed to fill in the gaps. BOLT has staffed temporary workers in the wine industry for over 20 years and has qualified staff for any of your warehouse, administrative, or hospitality needs.
It is too soon to tell if wine sales will continue to increase after the pandemic is over, but Coronavirus has shown the importance of flexibility in the wine industry. If you would like to learn more about how BOLT can help your company stay productive amidst a changing business environment, click here or call us at (707) 939-2800. We would love to chat about how we can work together to help you succeed.