Attracting Millennials: the Next 401(k)?

The talent shortage facing many employers and their recruiters is spawning creative ideas to hook and land prospects. One of the latest is student loan repayment. Many young people are walking off the commencement stage with more than diplomas. According to this article the average student loan burden is in the $30,000 range.
With that kind of immediate obligation pressing on them, it’s no surprise that that distant vision of retirement is overlooked by many millennials, reducing their participation in 401(k)s.
With recruiters needing every possible lure to attract talent, this one is worth considering. The article also three links to bills currently pending in Congress to encourage employer participation in relieving the debt burden of a generation.

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