The power of digital tools is rearranging every aspect of how we live and work. Social networking, email and instantaneous information brings risks proportionate to their potential rewards. Simply clicking on an email with an interesting subject line can cause a malware and virus invasion choking a computer and compromising a company’s digital security. Of course social networking indiscretions are legendary, but even a benignly intended comment can be misconstrued and become a corporate nightmare.
Recognizing both the potential benefits and risks is not enough. Managers need to actively pursue the benefits and mitigate risks. Creating a culture of “think before you click” can only come from corporate leaders. Making employees aware of the consequences of digital blunders is a first step.
Here’s an article that gives some food for thought for companies looking to capitalize and protect themselves in the brave new era of digital business.