(Editor’s note:  This is the fourth installment of a six part series written by Anthony Pizziol, BOLT Staffing’s American Canyon Branch Manager.  As the title suggests, Anthony explains what LinkedIn (LI) is and does, and what you should know in order to create a great profile.)
Third  Key Item: Getting Found

 Are you being found?  Learn the keywords on LinkedIn that could mean new business for you and draw attention to your profile.   Have you done your research using Google’s Keyword Tool to see what keywords you should be using on your Profile and in group discussions? All of these are indexed by LinkedIn and Google.

Add the most important keywords to your LinkedIn profile title and your summary. Add those same top keywords to Skills and Expertise and other sections like Interests.
Quick Tip: Go to Google.com (make sure you’re signed out) and start entering your keywords. Google will auto-populate suggestions for searches. These suggestions are top searches performed on Google by other people.
Next Up:  Joining Groups