Elevator Pitch: Tips on How to Land a Job – as developed by Nancy Collamer (Continued)
Refresher: What is an elevator pitch? It’s the most succinct version of you, your skills, and why you’re perfect for the job you’re trying to get. Imagine having to state all of that information in the time it takes to ride on an elevator.
Now let’s go through Nancy Collamer’s nine steps to getting “the perfect pitch”.
Step 4. Tailor the pitch to them, not you.
In our “me” driven society, Collamer stresses that your pitch needs to play to the WIIFM (What’s In It for Me) audience. She recommends using “benefit focused terminology”.
Go from “I am a human resources professional with 10 years experience working for consumer products companies” to “I am a human resources professional with a strong track record in helping to identify and recruit top-level talent into management.”
Next up: Eliminate industry jargon.